Self driving car technology might first hit the markets only for people who have to have it.
Option 1: the blind. Can’t drive without a self driving or highly customized car. This article is about a semi-self driving car for the blind. It isn’t too far from here to completely self driving.
Option 2: Drunk Drivers. This article is about a drunk person getting in trouble behind the wheel. You can easily imagine a judge saying, “it’s self driving car or jail buddy you pick.”
Two very different lead users, but to important problems for society to solve.